£50 off your first booking on select hotels. T&Cs apply.
HotHotels
Taj Campton Place, San Francisco

Where to stay guide

Where to stay in San Francisco: the best neighbourhoods and hotels

Updated 1 October 2026 · 8 areas · 31 hotels picked

Pictured: Taj Campton Place

San Francisco packs a lot of drama into seven by seven miles. Cable cars clang up impossibly steep hills, fog pours through the Golden Gate like dry ice, and painted Victorian houses tumble down towards a bay dotted with sailing boats and Alcatraz. It's compact, walkable (if you don't mind the gradients) and every neighbourhood has a strong personality.

Most visitors base themselves in the north-east corner, where the sights are. Union Square is the central, practical choice for shopping and transport; Nob Hill has the grand old hotels and the views; Fisherman's Wharf is touristy but brilliant for families; and the Embarcadero and SoMa have the waterfront, the museums and the food. For something calmer, look to the Marina and Japantown, or escape down the coast to Half Moon Bay.

The short answer

San Francisco areas at a glance

Union SquareFirst-timers, Shopping, TransportThe bustling centre: department stores, theatres and cable cars.Hotels: 4 picked
Nob HillLuxury, Views, CouplesThe summit of old-money San Francisco, with cable cars at the door.Hotels: 4 picked
Fisherman's WharfFamilies, Sightseeing, WaterfrontSea lions, sourdough and Alcatraz boats: touristy, but huge fun.Hotels: 4 picked
The Embarcadero and the Financial DistrictFood, Waterfront, BusinessBay views, the Ferry Building’s food halls and easy ferries across the water.Hotels: 4 picked
SoMa and Yerba BuenaMuseums, Baseball, DesignBig museums, the Giants’ ballpark and slick modern hotels.Hotels: 4 picked
The Marina, Pacific Heights and JapantownQuiet, Local life, CouplesResidential charm, brunch spots and views of the Golden Gate.Hotels: 3 picked
Half Moon BayCoast, Golf, CouplesClifftop luxury and wild Pacific beaches, south of the city.Hotels: 12
Burlingame and San Francisco AirportEarly flights, Value, Bay viewsBay-view hotels with airport shuttles, a BART ride from downtown.Hotels: 46

Union Square

Taj Campton Place, San Francisco
Beacon Grand A Union Square Hotel, San Francisco
Grand Hyatt San Francisco, San Francisco
Pictured: Taj Campton Place · Beacon Grand A Union Square Hotel · Grand Hyatt San Francisco
  • First-timers
  • Shopping
  • Transport
The bustling centre: department stores, theatres and cable cars.

Union Square is the city's beating commercial heart, a palm-studded plaza ringed by department stores and flagship shops, with the theatre district on one side and Chinatown's Dragon Gate a few blocks away. The cable cars start at the Powell Street turnaround nearby, and BART and Muni stations put the rest of the city within easy reach.

It has more hotels than anywhere else in town, from historic grande dames to quirky boutiques. Taj Campton Place is steps from the square, the Beacon Grand (the former Sir Francis Drake) has three bars including the rooftop Starlite Room, and the Grand Hyatt's 36 floors look out over the city. Hotel Bijou is a playful, film-themed boutique with its own little cinema. Some streets to the south-west get rough after dark, so stick to the main ones.

Hotels to look at in Union Square

Nob Hill

Fairmont San Francisco, San Francisco
Stanford Court Hotel, San Francisco
InterContinental Mark Hopkins, San Francisco
Pictured: Fairmont San Francisco · Stanford Court Hotel · InterContinental Mark Hopkins
  • Luxury
  • Views
  • Couples
The summit of old-money San Francisco, with cable cars at the door.

Nob Hill is where the railway barons built their mansions, and it still feels a cut above. The cable cars grind up California Street past Grace Cathedral, and the views from the top sweep across the bay. Union Square and Chinatown are a short, steep walk down; the walk back up is best done by cable car.

The hotels are legends. The Fairmont San Francisco has crowned the hill for more than a century, with panoramic views and 606 rooms, and the InterContinental Mark Hopkins faces it across the street. The Ritz-Carlton occupies a grand neoclassical building nearby. Romantic, refined and quieter than the streets below.

Hotels to look at in Nob Hill

Fisherman's Wharf

Argonaut Hotel, San Francisco
Fairmont Heritage Place - Ghirardelli Square, San Francisco
Hyatt Centric Fishermans Wharf San Francisco, San Francisco
Pictured: Argonaut Hotel · Fairmont Heritage Place - Ghirardelli Square · Hyatt Centric Fishermans Wharf San Francisco
  • Families
  • Sightseeing
  • Waterfront
Sea lions, sourdough and Alcatraz boats: touristy, but huge fun.

Locals roll their eyes, but children adore Fisherman's Wharf. Sea lions bark and sprawl on the docks at Pier 39, ferries leave for Alcatraz, crab stalls steam on the pavements and historic ships are moored at Hyde Street Pier. Ghirardelli Square's chocolate shop is a short walk west, and the crooked Lombard Street is just up the hill.

The Argonaut, in an old cannery building steps from Hyde Street Pier, is the most characterful stay. Fairmont Heritage Place turns the old Ghirardelli chocolate factory into all-suite apartments with bay views, and the Hyatt Centric has a cable car turnaround right beside it. Hotel Caza is a good family pick, close to the Aquarium of the Bay. It's fairly quiet at night, and a cable car ride from downtown.

Hotels to look at in Fisherman's Wharf

The Embarcadero and the Financial District

1 Hotel San Francisco, San Francisco
Hyatt Regency San Francisco, San Francisco
Omni San Francisco Hotel, San Francisco
Pictured: 1 Hotel San Francisco · Hyatt Regency San Francisco · Omni San Francisco Hotel
  • Food
  • Waterfront
  • Business
Bay views, the Ferry Building’s food halls and easy ferries across the water.

The Embarcadero is the city's waterfront promenade, sweeping along the bay from the Ferry Building, with its clock tower and food hall full of oysters, cheese and coffee, beneath the Bay Bridge. Behind it, the Financial District's towers empty at weekends, and Chinatown and Italian North Beach are a short walk away.

The 1 Hotel is a nature-inspired luxury hotel a short walk from the Ferry Building, and the Hyatt Regency, with its famous atrium, sits right on the Embarcadero. The Omni stands on the California Street cable car line, and the Hilton Financial District borders Chinatown and North Beach. Ideal for food lovers and anyone who wants the bay on their doorstep.

Hotels to look at in The Embarcadero and the Financial District

SoMa and Yerba Buena

InterContinental San Francisco, San Francisco
Hotel Zelos San Francisco, San Francisco
Canopy by Hilton San Francisco SoMa, San Francisco
Pictured: InterContinental San Francisco · Hotel Zelos San Francisco · Canopy by Hilton San Francisco SoMa
  • Museums
  • Baseball
  • Design
Big museums, the Giants’ ballpark and slick modern hotels.

South of Market Street, SoMa is the city's tech and culture district. Yerba Buena Gardens is a green oasis surrounded by galleries, SFMOMA is one of the best modern art museums in the country, and Oracle Park, home of the San Francisco Giants, sits on the water a little further south. The Moscone Center makes it busy during big conferences.

The InterContinental is a tower with an indoor pool, a short walk from SFMOMA and Yerba Buena. Hotel Zelos is a stylish base near the Powell Street BART station, and there's a rooftop lounge with panoramic views at the lifestyle hotel a block from Moscone. Back on Market Street, the historic Palace Hotel has a glass-roofed Garden Court restaurant that is worth a look even if you don't stay.

Hotels to look at in SoMa and Yerba Buena

The Marina, Pacific Heights and Japantown

Infinity San Francisco Tapestry Collection Hilton, San Francisco
Hotel Drisco, San Francisco
Hotel Kabuki, part of JdV by Hyatt, San Francisco
Pictured: Infinity San Francisco Tapestry Collection Hilton · Hotel Drisco · Hotel Kabuki, part of JdV by Hyatt
  • Quiet
  • Local life
  • Couples
Residential charm, brunch spots and views of the Golden Gate.

West of the tourist core, San Francisco becomes a place where people actually live. The Marina has pastel houses, brunch spots and the Palace of Fine Arts, with Crissy Field's waterfront path leading towards the Golden Gate Bridge. Pacific Heights, on the hill above, has some of the city's grandest Victorian mansions, and Japantown has sushi bars, spas and the Fillmore music venue nearby.

The Infinity Hotel in the Marina is surrounded by shops and restaurants and rents out bikes, perfect for the ride across the bridge. Hotel Drisco is a small, refined hotel with a daily reception for guests, and Hotel Kabuki has Japanese gardens and a koi pond beside the lobby. You'll rely more on buses and taxis, but it's a lovely, calmer base.

Hotels to look at in The Marina, Pacific Heights and Japantown

Half Moon Bay

The Ritz-Carlton, Half Moon Bay, Half Moon Bay
Oceano Hotel And Spa, Half Moon Bay
The Beach House Half Moon Bay, Half Moon Bay
Pictured: The Ritz-Carlton, Half Moon Bay · Oceano Hotel And Spa · The Beach House Half Moon Bay
  • Coast
  • Golf
  • Couples
Clifftop luxury and wild Pacific beaches, south of the city.

Half Moon Bay is a small coastal town on the Pacific side of the peninsula, south of San Francisco, with wide beaches, harbour seafood, pumpkin farms and the Coastside Trail along the bluffs. It's an easy escape from the city, and a good first or last stop on a Highway 1 road trip.

The Ritz-Carlton Half Moon Bay is the star, with golf, tennis, an indoor pool and a full spa looking out over the ocean. Oceano Hotel and Spa adds massages and a relaxed coastal feel, and the Beach House and the Aristocrat are comfortable, good-value options a short walk from the beach.

Hotels to look at in Half Moon Bay

Burlingame and San Francisco Airport

Doubletree Hotel San Francisco Airport, Burlingame
Hyatt Regency San Francisco Airport, Burlingame
Hilton San Francisco Airport Bayfront, Burlingame
Pictured: Doubletree Hotel San Francisco Airport · Hyatt Regency San Francisco Airport · Hilton San Francisco Airport Bayfront
  • Early flights
  • Value
  • Bay views
Bay-view hotels with airport shuttles, a BART ride from downtown.

Burlingame and its neighbours line the bay just south of San Francisco International, which makes them ideal for a first night after a long flight or a last night before one. Many hotels look out over the water and run free shuttles to the terminals.

The DoubleTree has a 24-hour shuttle to the airport and its BART station, with Topgolf next door and downtown Burlingame two miles away. The Hyatt Regency is built around a sky-lit atrium, and the Hilton Bayfront and Crowne Plaza offer bay views and indoor pools. Prices are usually lower than in the city.

Hotels to look at in Burlingame

Which area?

First visit? Union Square for convenience, or Nob Hill for a touch of grandeur. Children in tow? Fisherman's Wharf. Foodies should head for the Embarcadero, art lovers for SoMa, and anyone after a calmer, local feel for the Marina or Japantown. The hilly streets mean a five-minute walk on the map can be a workout, so check the gradient as well as the distance.

Getting around

Central San Francisco is best explored on foot, by cable car and on Muni buses and trams. BART trains run from San Francisco International to Union Square and the Embarcadero, so you don't need a car in the city; hire one only for trips down the coast or to wine country.

See live prices in San Francisco →

Questions about where to stay in San Francisco

What is the best area to stay in San Francisco?
Union Square is the best all-round base, with shops, transport and Chinatown close by. Nob Hill is the most elegant choice, Fisherman's Wharf the best for families, and the Embarcadero ideal for food lovers who want the bay on their doorstep.
Is Fisherman's Wharf a good place to stay in San Francisco?
For families and first-timers who want to walk to Pier 39, the Alcatraz ferries, Ghirardelli Square and Lombard Street, yes. It's touristy and has fewer good restaurants than other areas, but it's quiet at night and well linked to downtown by cable car.
Where should families stay in San Francisco?
Fisherman's Wharf is the classic choice, with sea lions, the Aquarium of the Bay, historic ships and Alcatraz boats all within a few minutes' walk. Union Square works too, with easy cable car rides to the waterfront.
Is it better to stay near San Francisco airport?
Only for an early flight or a late arrival. Hotels in Burlingame and South San Francisco are cheaper and have shuttles, and BART runs into the city, but for sightseeing you will save time by staying central.
Which part of San Francisco is quietest?
Pacific Heights, the Marina and Japantown are residential and much calmer than downtown, and Nob Hill is quiet at night despite being central. For real peace, Half Moon Bay on the coast is a world away from the city.