San Francisco packs a lot of drama into seven by seven miles. Cable cars clang up impossibly steep hills, fog pours through the Golden Gate like dry ice, and painted Victorian houses tumble down towards a bay dotted with sailing boats and Alcatraz. It's compact, walkable (if you don't mind the gradients) and every neighbourhood has a strong personality.
Most visitors base themselves in the north-east corner, where the sights are. Union Square is the central, practical choice for shopping and transport; Nob Hill has the grand old hotels and the views; Fisherman's Wharf is touristy but brilliant for families; and the Embarcadero and SoMa have the waterfront, the museums and the food. For something calmer, look to the Marina and Japantown, or escape down the coast to Half Moon Bay.
The short answer

Best for first-timers
Union Square
Shops, theatres and the cable car turnaround, with Chinatown a few blocks away.

Best for luxury
Nob Hill
Grand old hotels on the summit, with cable cars at the door and the bay below.

Best for families
Fisherman's Wharf
Sea lions, Alcatraz ferries, Ghirardelli chocolate and an aquarium, all on foot.

Best for food lovers
The Embarcadero and the Financial District
The Ferry Building’s market halls and bay views at the end of Market Street.

Best for a quieter stay
The Marina, Pacific Heights and Japantown
Pretty residential streets, the Palace of Fine Arts and a Japanese garden or two.

Best for a coastal escape
Half Moon Bay
Clifftop golf, wild beaches and sea air, south of the city along the Pacific.
San Francisco areas at a glance
| Area | Best for | What it's like | Hotels |
|---|---|---|---|
| Union Square | First-timers, Shopping, Transport | The bustling centre: department stores, theatres and cable cars. | Hotels: 4 picked |
| Nob Hill | Luxury, Views, Couples | The summit of old-money San Francisco, with cable cars at the door. | Hotels: 4 picked |
| Fisherman's Wharf | Families, Sightseeing, Waterfront | Sea lions, sourdough and Alcatraz boats: touristy, but huge fun. | Hotels: 4 picked |
| The Embarcadero and the Financial District | Food, Waterfront, Business | Bay views, the Ferry Building’s food halls and easy ferries across the water. | Hotels: 4 picked |
| SoMa and Yerba Buena | Museums, Baseball, Design | Big museums, the Giants’ ballpark and slick modern hotels. | Hotels: 4 picked |
| The Marina, Pacific Heights and Japantown | Quiet, Local life, Couples | Residential charm, brunch spots and views of the Golden Gate. | Hotels: 3 picked |
| Half Moon Bay | Coast, Golf, Couples | Clifftop luxury and wild Pacific beaches, south of the city. | Hotels: 12 |
| Burlingame and San Francisco Airport | Early flights, Value, Bay views | Bay-view hotels with airport shuttles, a BART ride from downtown. | Hotels: 46 |
Union Square



- First-timers
- Shopping
- Transport
The bustling centre: department stores, theatres and cable cars.
Union Square is the city's beating commercial heart, a palm-studded plaza ringed by department stores and flagship shops, with the theatre district on one side and Chinatown's Dragon Gate a few blocks away. The cable cars start at the Powell Street turnaround nearby, and BART and Muni stations put the rest of the city within easy reach.
It has more hotels than anywhere else in town, from historic grande dames to quirky boutiques. Taj Campton Place is steps from the square, the Beacon Grand (the former Sir Francis Drake) has three bars including the rooftop Starlite Room, and the Grand Hyatt's 36 floors look out over the city. Hotel Bijou is a playful, film-themed boutique with its own little cinema. Some streets to the south-west get rough after dark, so stick to the main ones.
Hotels to look at in Union Square
Nob Hill



- Luxury
- Views
- Couples
The summit of old-money San Francisco, with cable cars at the door.
Nob Hill is where the railway barons built their mansions, and it still feels a cut above. The cable cars grind up California Street past Grace Cathedral, and the views from the top sweep across the bay. Union Square and Chinatown are a short, steep walk down; the walk back up is best done by cable car.
The hotels are legends. The Fairmont San Francisco has crowned the hill for more than a century, with panoramic views and 606 rooms, and the InterContinental Mark Hopkins faces it across the street. The Ritz-Carlton occupies a grand neoclassical building nearby. Romantic, refined and quieter than the streets below.
Hotels to look at in Nob Hill
Fisherman's Wharf



- Families
- Sightseeing
- Waterfront
Sea lions, sourdough and Alcatraz boats: touristy, but huge fun.
Locals roll their eyes, but children adore Fisherman's Wharf. Sea lions bark and sprawl on the docks at Pier 39, ferries leave for Alcatraz, crab stalls steam on the pavements and historic ships are moored at Hyde Street Pier. Ghirardelli Square's chocolate shop is a short walk west, and the crooked Lombard Street is just up the hill.
The Argonaut, in an old cannery building steps from Hyde Street Pier, is the most characterful stay. Fairmont Heritage Place turns the old Ghirardelli chocolate factory into all-suite apartments with bay views, and the Hyatt Centric has a cable car turnaround right beside it. Hotel Caza is a good family pick, close to the Aquarium of the Bay. It's fairly quiet at night, and a cable car ride from downtown.
Hotels to look at in Fisherman's Wharf

★★★★
Argonaut Hotel
Family-friendly · Pets allowed · Parking
See prices and rooms →

★★★★★
Fairmont Heritage Place - Ghirardelli Square
41 rooms · Parking
See prices and rooms →

★★★★
Hyatt Centric Fishermans Wharf San Francisco
Spa · Pool · Parking
See prices and rooms →

★★★★
Hotel Caza Fisherman's Wharf
Parking
See prices and rooms →
The Embarcadero and the Financial District



- Food
- Waterfront
- Business
Bay views, the Ferry Building’s food halls and easy ferries across the water.
The Embarcadero is the city's waterfront promenade, sweeping along the bay from the Ferry Building, with its clock tower and food hall full of oysters, cheese and coffee, beneath the Bay Bridge. Behind it, the Financial District's towers empty at weekends, and Chinatown and Italian North Beach are a short walk away.
The 1 Hotel is a nature-inspired luxury hotel a short walk from the Ferry Building, and the Hyatt Regency, with its famous atrium, sits right on the Embarcadero. The Omni stands on the California Street cable car line, and the Hilton Financial District borders Chinatown and North Beach. Ideal for food lovers and anyone who wants the bay on their doorstep.
Hotels to look at in The Embarcadero and the Financial District

★★★★★
1 Hotel San Francisco
Spa · Pets allowed · Parking
See prices and rooms →

★★★★
Hyatt Regency San Francisco
Parking
See prices and rooms →

★★★★
Omni San Francisco Hotel
Family-friendly · Pets allowed · Golf
See prices and rooms →

★★★★
Hilton San Francisco Financial District
Spa · Pool · Pets allowed
See prices and rooms →
SoMa and Yerba Buena



- Museums
- Baseball
- Design
Big museums, the Giants’ ballpark and slick modern hotels.
South of Market Street, SoMa is the city's tech and culture district. Yerba Buena Gardens is a green oasis surrounded by galleries, SFMOMA is one of the best modern art museums in the country, and Oracle Park, home of the San Francisco Giants, sits on the water a little further south. The Moscone Center makes it busy during big conferences.
The InterContinental is a tower with an indoor pool, a short walk from SFMOMA and Yerba Buena. Hotel Zelos is a stylish base near the Powell Street BART station, and there's a rooftop lounge with panoramic views at the lifestyle hotel a block from Moscone. Back on Market Street, the historic Palace Hotel has a glass-roofed Garden Court restaurant that is worth a look even if you don't stay.
Hotels to look at in SoMa and Yerba Buena

★★★★★
InterContinental San Francisco
Spa · Pool · Pets allowed
See prices and rooms →

★★★★
Hotel Zelos San Francisco
Pets allowed · Parking
See prices and rooms →

★★★★
Canopy by Hilton San Francisco SoMa
Parking
See prices and rooms →

★★★★★
Palace Hotel - A Luxury Collection Hotel
Spa · Pool · Parking
See prices and rooms →
The Marina, Pacific Heights and Japantown



- Quiet
- Local life
- Couples
Residential charm, brunch spots and views of the Golden Gate.
West of the tourist core, San Francisco becomes a place where people actually live. The Marina has pastel houses, brunch spots and the Palace of Fine Arts, with Crissy Field's waterfront path leading towards the Golden Gate Bridge. Pacific Heights, on the hill above, has some of the city's grandest Victorian mansions, and Japantown has sushi bars, spas and the Fillmore music venue nearby.
The Infinity Hotel in the Marina is surrounded by shops and restaurants and rents out bikes, perfect for the ride across the bridge. Hotel Drisco is a small, refined hotel with a daily reception for guests, and Hotel Kabuki has Japanese gardens and a koi pond beside the lobby. You'll rely more on buses and taxis, but it's a lovely, calmer base.
Hotels to look at in The Marina, Pacific Heights and Japantown
Half Moon Bay



- Coast
- Golf
- Couples
Clifftop luxury and wild Pacific beaches, south of the city.
Half Moon Bay is a small coastal town on the Pacific side of the peninsula, south of San Francisco, with wide beaches, harbour seafood, pumpkin farms and the Coastside Trail along the bluffs. It's an easy escape from the city, and a good first or last stop on a Highway 1 road trip.
The Ritz-Carlton Half Moon Bay is the star, with golf, tennis, an indoor pool and a full spa looking out over the ocean. Oceano Hotel and Spa adds massages and a relaxed coastal feel, and the Beach House and the Aristocrat are comfortable, good-value options a short walk from the beach.
Hotels to look at in Half Moon Bay

★★★★★
The Ritz-Carlton, Half Moon Bay
Spa · Pool · Family-friendly
See prices and rooms →

★★★★
Oceano Hotel And Spa
Spa · Parking
See prices and rooms →

★★★
The Beach House Half Moon Bay
Spa · Pool · 54 rooms
See prices and rooms →

★★★
Aristocrat Hotel, BW Signature Collection
46 rooms · Pets allowed · Parking
See prices and rooms →
Burlingame and San Francisco Airport



- Early flights
- Value
- Bay views
Bay-view hotels with airport shuttles, a BART ride from downtown.
Burlingame and its neighbours line the bay just south of San Francisco International, which makes them ideal for a first night after a long flight or a last night before one. Many hotels look out over the water and run free shuttles to the terminals.
The DoubleTree has a 24-hour shuttle to the airport and its BART station, with Topgolf next door and downtown Burlingame two miles away. The Hyatt Regency is built around a sky-lit atrium, and the Hilton Bayfront and Crowne Plaza offer bay views and indoor pools. Prices are usually lower than in the city.
Hotels to look at in Burlingame

★★★★
Doubletree Hotel San Francisco Airport
Parking
See prices and rooms →

★★★★
Hyatt Regency San Francisco Airport
Pool · Parking
See prices and rooms →

★★★★
Hilton San Francisco Airport Bayfront
All-inclusive option · Pool · Pets allowed
See prices and rooms →

★★★★
Crowne Plaza San Francisco Airport
Pool · Pets allowed · Parking
See prices and rooms →
Which area?
First visit? Union Square for convenience, or Nob Hill for a touch of grandeur. Children in tow? Fisherman's Wharf. Foodies should head for the Embarcadero, art lovers for SoMa, and anyone after a calmer, local feel for the Marina or Japantown. The hilly streets mean a five-minute walk on the map can be a workout, so check the gradient as well as the distance.
Getting around
Central San Francisco is best explored on foot, by cable car and on Muni buses and trams. BART trains run from San Francisco International to Union Square and the Embarcadero, so you don't need a car in the city; hire one only for trips down the coast or to wine country.
See live prices in San Francisco →
Questions about where to stay in San Francisco
- What is the best area to stay in San Francisco?
- Union Square is the best all-round base, with shops, transport and Chinatown close by. Nob Hill is the most elegant choice, Fisherman's Wharf the best for families, and the Embarcadero ideal for food lovers who want the bay on their doorstep.
- Is Fisherman's Wharf a good place to stay in San Francisco?
- For families and first-timers who want to walk to Pier 39, the Alcatraz ferries, Ghirardelli Square and Lombard Street, yes. It's touristy and has fewer good restaurants than other areas, but it's quiet at night and well linked to downtown by cable car.
- Where should families stay in San Francisco?
- Fisherman's Wharf is the classic choice, with sea lions, the Aquarium of the Bay, historic ships and Alcatraz boats all within a few minutes' walk. Union Square works too, with easy cable car rides to the waterfront.
- Is it better to stay near San Francisco airport?
- Only for an early flight or a late arrival. Hotels in Burlingame and South San Francisco are cheaper and have shuttles, and BART runs into the city, but for sightseeing you will save time by staying central.
- Which part of San Francisco is quietest?
- Pacific Heights, the Marina and Japantown are residential and much calmer than downtown, and Nob Hill is quiet at night despite being central. For real peace, Half Moon Bay on the coast is a world away from the city.
More where to stay guides
- Where to stay in Majorca
- Where to stay in Malta
- Where to stay in Corfu
- Where to stay in Crete
- Where to stay in Sardinia
- Where to stay in Paris
- Where to stay in Rome
- Where to stay in Tenerife
- Where to stay in Sicily
- Where to stay in Gran Canaria
- Where to stay in Lanzarote
- Where to stay in Amsterdam
- Where to stay on Lake Garda
- Where to stay in Tokyo
- Where to stay in Rhodes
- Where to stay in Menorca
- Where to stay in Lisbon
- Where to stay in Barcelona
- Where to stay in Kefalonia
- Where to stay in Phuket
- Where to stay in Fuerteventura
- Where to stay in Bali
- Where to stay in Krakow
- Where to stay in Porto
- Where to stay in Bangkok
- Where to stay on Lake Como
- Where to stay in Madeira
- Where to stay in the Algarve
- Where to stay in Budapest
- Where to stay in New York
- Where to stay in Santorini
- Where to stay in Prague
- Where to stay in Seville
- Where to stay in Berlin
- Where to stay in London
- Where to stay in Marrakech
- Where to stay in Venice
- Where to stay on the Amalfi Coast
- Where to stay in Koh Samui
- Where to stay in Puglia
- Where to stay in Madrid
- Where to stay in Milan
- Where to stay in Cyprus
- Where to stay in Ibiza
- Where to stay in Thailand
- Where to stay in Vienna
- Where to stay in Croatia
- Where to stay in Dubrovnik
- Where to stay in Naples
- Where to stay in Dublin
- Where to stay in Edinburgh
- Where to stay in Istanbul
- Where to stay in Abu Dhabi
- Where to stay in Antalya
- Where to stay in Antigua
- Where to stay in Australia
- Where to stay in Ayia Napa
- Where to stay in the Bahamas
- Where to stay in the Balearic Islands
- Where to stay in Barbados
- Where to stay in Benidorm
- Where to stay in Bodrum
- Where to stay in Boston
- Where to stay in Canada
- Where to stay in the Canary Islands
- Where to stay in Cancun
- Where to stay in Cape Town
- Where to stay in the Caribbean
- Where to stay in Chicago
- Where to stay on the Costa Brava
- Where to stay on the Costa del Sol
- Where to stay in Costa Rica
- Where to stay near Dalaman
- Where to stay in the Dominican Republic
- Where to stay in Dubai
- Where to stay in Egypt
- Where to stay in Florence
- Where to stay in Florida
- Where to stay on the French Riviera
- Where to stay in the Greek islands
- Where to stay in Halkidiki
- Where to stay in Hawaii
- Where to stay in Hong Kong
- Where to stay in Hurghada
- Where to stay in Iceland
- Where to stay in Jamaica
- Where to stay in Japan
- Where to stay in Kenya
- Where to stay in Kos
- Where to stay in Las Vegas
- Where to stay in Los Angeles
- Where to stay in Málaga
- Where to stay in the Maldives
- Where to stay in Marbella
- Where to stay in Marmaris
- Where to stay in Mauritius
- Where to stay in Mexico
- Where to stay in Miami
- Where to stay in Morocco
- Where to stay in Mykonos
- Where to stay in Nashville
- Where to stay in New Orleans
- Where to stay in New Zealand
- Where to stay in Nice
- Where to stay in Norway
- Where to stay in Oman
- Where to stay in Orlando
- Where to stay in Paphos
- Where to stay in Provence
- Where to stay in Punta Cana
- Where to stay in Reykjavik
- Where to stay in Salou
- Where to stay in the Seychelles
- Where to stay in Sharm el Sheikh
- Where to stay in Singapore
- Where to stay in Skiathos
- Where to stay in Sorrento
- Where to stay in Split
- Where to stay in Sri Lanka
- Where to stay in St Lucia
- Where to stay in the Swiss Alps
- Where to stay in Sydney
- Where to stay in Toronto
- Where to stay in Tunisia
- Where to stay in Turkey
- Where to stay in Tuscany
- Where to stay in Vancouver
- Where to stay in Vietnam
- Where to stay in Washington DC
- Where to stay in Zante
- Where to stay in Zanzibar
- Where to stay in Zermatt







