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Hotel Lungarno, Florence

Where to stay guide

Where to stay in Tuscany: the best towns and hotels

Updated 1 October 2026 · 10 areas · 40 hotels picked

Pictured: Hotel Lungarno

Tuscany looks exactly as you imagine it, which is its great trick. Cypress avenues wind up to stone farmhouses, hill towns crown every ridge, and the vineyards of Chianti, Montalcino and Montepulciano roll away in every direction. Then there's Florence, which packs more Renaissance art into a short walk than most countries manage in total.

The big decision is city or countryside. Florence is the obvious base for art and a first visit, and it has the widest choice of hotels by far. The hill towns and wine country of the south, around San Gimignano, Montepulciano and Montalcino, are where you go for long lunches and silence. And Tuscany has a coast too: the Versilia beaches at Forte dei Marmi and Viareggio, the old spa town of Montecatini, and Pisa, with its tower and its airport. Most people combine two.

The short answer

Florence areas at a glance

FlorenceFirst visit, Art, FoodThe Renaissance in a riverside city small enough to walk end to end.Hotels: 950
Impruneta and the hills above FlorenceVillas, Families, CountrysideVilla life with a pool, a few minutes from the Duomo.Hotels: 10
San Gimignano and the hills near SienaCountryside, Couples, HistoryMedieval towers, vineyards and farmhouse stays between Florence and Siena.Hotels: 652
Montepulciano and the Val d'OrciaCouples, Wine, SceneryA wine town on a ridge above Tuscany's most famous landscape.Hotels: 76
MontalcinoWine, Luxury, QuietBrunello country: sleep among the vines below a hilltop fortress.Hotels: 25
VolterraHistory, Value, ViewsAn Etruscan hill town of alabaster workshops and sweeping views.Hotels: 27
Pisa and San Giuliano TermeShort transfer, Spa, SightseeingThe Leaning Tower, the main airport and a grand-ducal spa next door.Hotels: 279
MontecatiniSpa, Touring, ValueA Belle Époque spa town perfectly placed between Florence, Pisa and Lucca.Hotels: 67
Forte dei MarmiBeaches, Luxury, FamiliesTuscany’s chic seaside: beach clubs, boutiques and marble mountains.Hotels: 36
Viareggio and Lido di CamaioreFamilies, Beaches, ValueA long sandy beach, an Art Nouveau promenade and easy-going prices.Hotels: 510

Florence

Hotel Lungarno, Florence
Cellai Boutique Hotel, Florence
Il Tornabuoni The Unbound Collection by Hyatt, Florence
Pictured: Hotel Lungarno · Cellai Boutique Hotel · Il Tornabuoni The Unbound Collection by Hyatt
  • First visit
  • Art
  • Food
The Renaissance in a riverside city small enough to walk end to end.

Florence is compact, gorgeous and relentlessly beautiful. Brunelleschi's dome rises over a skyline of terracotta roofs, the Uffizi and the Accademia hold Botticelli and Michelangelo's David, and the Ponte Vecchio, lined with goldsmiths, has crossed the Arno for centuries. In the evening, the lanes of Santa Croce and the Oltrarno fill with wine bars and trattorias.

Stay in the historic centre and you'll walk everywhere. The finest hotels sit in palazzi on smart Via Tornabuoni or directly on the river near the Ponte Vecchio, and there are charming boutique hotels in restored palazzi a stroll from the cathedral. Florence airport is close to the city; most UK flights land at Pisa, about an hour away by train or car.

Hotels to look at in Florence

Impruneta and the hills above Florence

Relais Villa Olmo Food and Wine Resort, Impruneta
Hotel Villa Castiglione, Impruneta
Villa Cesi, Impruneta
Pictured: Relais Villa Olmo Food and Wine Resort · Hotel Villa Castiglione · Villa Cesi
  • Villas
  • Families
  • Countryside
Villa life with a pool, a few minutes from the Duomo.

Want Florence by day and a pool, olive groves and birdsong by night? Head into the hills just south of the city. Impruneta is a small town famous for its terracotta, and the countryside around it is dotted with old villas and estates turned into hotels, some with views back to the Duomo.

The choice is broad: a food-and-wine resort in a 15th-century hamlet once owned by a branch of the Medici, a villa with a panoramic pool looking over Florence, and a farm of vineyards and olive trees with self-catering apartments about 7 km from the centre. You'll want a car.

Hotels to look at in Impruneta

San Gimignano and the hills near Siena

Relais Santa Chiara Hotel by Double Hospitality, San Gimignano
Cappuccina Country Resort, San Gimignano
Hotel Casolare le Terre Rosse, San Gimignano
Pictured: Relais Santa Chiara Hotel by Double Hospitality · Cappuccina Country Resort · Hotel Casolare le Terre Rosse
  • Countryside
  • Couples
  • History
Medieval towers, vineyards and farmhouse stays between Florence and Siena.

San Gimignano's skyline of medieval stone towers is one of the great sights of Tuscany, and the walled town behind them is a UNESCO-listed maze of piazzas and gelato shops. It gets crowded by day; stay nearby and you'll have it to yourself in the evening light.

The best places to sleep are just outside the walls or out in the vines: an elegant hotel with a pool 400 metres from the town gate, a country resort a couple of kilometres out, and farmhouses with their own wine and views over olive groves. Siena, with its shell-shaped Piazza del Campo and its striped cathedral, is within easy reach for a day.

Hotels to look at in San Gimignano

Montepulciano and the Val d'Orcia

Precise Tale Poggio Alla Sala, Montepulciano
Palazzo Carletti, Montepulciano
Palazzo Bellarmino, Montepulciano
Pictured: Precise Tale Poggio Alla Sala · Palazzo Carletti · Palazzo Bellarmino
  • Couples
  • Wine
  • Scenery
A wine town on a ridge above Tuscany's most famous landscape.

Montepulciano is a long, steep hill town of Renaissance palazzi and cellars cut deep into the rock, where Vino Nobile has been made for centuries. From its walls you look out over the Val d'Orcia on one side and the Val di Chiana on the other: the cypress-dotted, gently rolling countryside that ends up on half the postcards in Italy.

Stay in a palazzo in the heart of town, with apartments and B&B rooms steps from the main square, or out in the countryside, where a luxurious historic estate on the outskirts has frescoed rooms and exotic gardens. Nearby Chianciano Terme is a spa town with plenty of good-value hotels.

Hotels to look at in Montepulciano

Montalcino

Mastrojanni Relais, Montalcino
Castiglion del Bosco, Montalcino
Dimora Delle Muse, Montalcino
Pictured: Mastrojanni Relais · Castiglion del Bosco · Dimora Delle Muse
  • Wine
  • Luxury
  • Quiet
Brunello country: sleep among the vines below a hilltop fortress.

Montalcino is a small walled town with a big reputation. Its fortress looks out over vineyards that make Brunello, one of Italy's most celebrated reds, and the surrounding hills are dotted with estates where tasting rooms and long lunches are the main activity.

Accommodation is spread through the countryside rather than in town: a wine estate's own relais looking towards Mount Amiata and the Orcia river, a vast estate resort with a golf course, spa and two outdoor pools, and small country B&Bs. This is the place to slow right down.

Hotels to look at in Montalcino

Volterra

Hotel La Locanda, Volterra
Albergo Villa Nencini, Volterra
Hotel San Lino, Volterra
Pictured: Hotel La Locanda · Albergo Villa Nencini · Hotel San Lino
  • History
  • Value
  • Views
An Etruscan hill town of alabaster workshops and sweeping views.

Volterra sits high on a ridge in the west of Tuscany, a sterner, less polished hill town than San Gimignano and all the better for it. It has Etruscan gates, a Roman theatre, medieval squares and workshops where craftsmen still carve the local alabaster.

Hotels are good value: an upscale little hotel in the heart of town, a garden hotel with a pool a few minutes' walk from the centre and views over the hills, and a four-star with a restaurant serving regional cooking.

Hotels to look at in Volterra

Pisa and San Giuliano Terme

Villa Alta, Pisa
Suites Villa Soriano, Pisa
B&B Ginevra, Pisa
Pictured: Villa Alta · Suites Villa Soriano · B&B Ginevra
  • Short transfer
  • Spa
  • Sightseeing
The Leaning Tower, the main airport and a grand-ducal spa next door.

Pisa is where most UK visitors land, and it deserves more than a quick selfie with the tower. The Field of Miracles, with its gleaming white cathedral, baptistery and that famously tilting campanile, is one of the great ensembles of Italian architecture, and the university town around it is lively and good value.

For something special, look a few kilometres out of town to San Giuliano Terme, where the Grand Duke of Tuscany's 18th-century summer palace is now a thermal spa hotel. Smaller places around San Giuliano are about a 15-minute drive from the Leaning Tower. Livorno, the port, is down the coast.

Hotels to look at in Pisa

Montecatini

Grand Hotel Bellavista, Montecatini
Grand Hotel Croce Di Malta Wellness & Golf, Montecatini
Grotta Giusti Resort Golf & Spa, Montecatini
Pictured: Grand Hotel Bellavista · Grand Hotel Croce Di Malta Wellness & Golf · Grotta Giusti Resort Golf & Spa
  • Spa
  • Touring
  • Value
A Belle Époque spa town perfectly placed between Florence, Pisa and Lucca.

Montecatini Terme was built for taking the waters, and it still feels like it: broad tree-lined avenues, grand thermal establishments in vast parks, and hotels with Art Nouveau façades. It sits halfway between Florence and Pisa, each roughly a 40-minute drive away, with Lucca and Pistoia closer still, which makes it a smart and good-value touring base.

Choose from grand old hotels beside the thermal park, a resort and golf hotel built around hot springs, and a boutique spa in a 16th-century monastery in a medieval hill village. Several hotels in town have pools and spas of their own.

Hotels to look at in Montecatini

Forte dei Marmi

Principe Forte Dei Marmi, Forte dei Marmi
Acapulco Hotel, Forte dei Marmi
Hotel Viscardo, Forte dei Marmi
Pictured: Principe Forte Dei Marmi · Acapulco Hotel · Hotel Viscardo
  • Beaches
  • Luxury
  • Families
Tuscany’s chic seaside: beach clubs, boutiques and marble mountains.

Forte dei Marmi is the Versilia coast at its most polished. A long, sandy beach is lined with neat rows of striped umbrellas belonging to its beach clubs, the little town behind has smart boutiques and a weekly market, and the Apuan Alps rise dramatically inland, their peaks streaked white with the marble quarries of Carrara.

Hotels range from a luxury address steps from its own private beach to four-stars a short walk or bike ride from the sand, one beside a golf course with a spa. Families love it for the calm sea and the bike-friendly streets.

Hotels to look at in Forte dei Marmi

Viareggio and Lido di Camaiore

Hotel Plaza e de Russie - Relais & Chateaux, Viareggio
Grand Hotel Principe di Piemonte, Viareggio
Versilia Lido | UNA Esperienze, Viareggio
Pictured: Hotel Plaza e de Russie - Relais & Chateaux · Grand Hotel Principe di Piemonte · Versilia Lido | UNA Esperienze
  • Families
  • Beaches
  • Value
A long sandy beach, an Art Nouveau promenade and easy-going prices.

Viareggio is Versilia's biggest resort, famous for its carnival and its seafront promenade lined with Art Nouveau buildings. The beach is long and sandy, the evening passeggiata is a family affair, and Pisa airport is only about 20 km away.

The grand old hotels sit right on the promenade, including the town's very first hotel, from 1871. Next door, Lido di Camaiore carries on the same wide beach in a calmer key, with a seafront hotel with a rooftop bar and a heated pool, and plenty of good-value places a short walk from the sand. Lucca, with its tree-lined walls, makes a fine day out inland.

Hotels to look at in Viareggio

City, countryside or coast?

First trip, or here for art? Florence, perhaps with a few nights in the countryside after. Food, wine and views? The hills around San Gimignano, Montepulciano and Montalcino. Beach time with the family? Forte dei Marmi, Viareggio or Lido di Camaiore. Touring on a budget? Montecatini sits in the middle of everything.

Getting there and around

Most UK flights land at Pisa, with a few into Florence. Trains link Pisa, Florence, Lucca, Viareggio and Montecatini easily, but for the hill towns and wine country you really need a car. Driving is banned in most historic centres, so check where to park before you arrive.

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Questions about where to stay in Florence

What is the best place to stay in Tuscany?
For a first visit, Florence: the art, the food and the widest choice of hotels. For countryside and wine, the hills around San Gimignano, Montepulciano or Montalcino. For beaches, Forte dei Marmi or Viareggio on the Versilia coast. Many visitors split their stay between Florence and the countryside.
Is it better to stay in Florence or the Tuscan countryside?
Stay in Florence if you want to see the museums and walk everywhere without a car. Stay in the countryside for peace, pools, views and wine estates, but plan on hiring a car. The hills just south of Florence, around Impruneta, give you a bit of both.
Where should families stay in Tuscany?
The Versilia coast, at Viareggio, Lido di Camaiore or Forte dei Marmi, has long sandy beaches and calm water. Inland, farm stays and country hotels with pools near San Gimignano or Florence work well for families with a car.
Where is the best base for exploring Tuscany?
Montecatini Terme sits between Florence, Pisa and Lucca with good rail links and good-value hotels. For the southern hill towns, Montepulciano is well placed for the Val d’Orcia, Montalcino and Siena.