Tuscany looks exactly as you imagine it, which is its great trick. Cypress avenues wind up to stone farmhouses, hill towns crown every ridge, and the vineyards of Chianti, Montalcino and Montepulciano roll away in every direction. Then there's Florence, which packs more Renaissance art into a short walk than most countries manage in total.
The big decision is city or countryside. Florence is the obvious base for art and a first visit, and it has the widest choice of hotels by far. The hill towns and wine country of the south, around San Gimignano, Montepulciano and Montalcino, are where you go for long lunches and silence. And Tuscany has a coast too: the Versilia beaches at Forte dei Marmi and Viareggio, the old spa town of Montecatini, and Pisa, with its tower and its airport. Most people combine two.
The short answer

Best for a first visit
Florence
The Duomo, the Uffizi and the Ponte Vecchio on your doorstep, plus Tuscany’s best choice of hotels.

Best for couples
Montepulciano
A Renaissance hill town of wine cellars and palazzi above the Val d’Orcia, with romantic hideaways all around.

Best for wine lovers
Montalcino
Home of Brunello, with wine estates you can sleep on, a fortress town and views to Mount Amiata.

Best for beaches
Forte dei Marmi
Tuscany’s smartest seaside town: neat beach clubs, a long sandy shore and the marble mountains behind.

Best for families
Viareggio
A long sandy beach, a lively seafront promenade and plenty of good-value hotels a short walk from the sea.

Best for a spa break
Montecatini
A grand old spa town halfway between Florence and Pisa, with thermal parks, hot springs and Belle Époque hotels.
Florence areas at a glance
| Area | Best for | What it's like | Hotels |
|---|---|---|---|
| Florence | First visit, Art, Food | The Renaissance in a riverside city small enough to walk end to end. | Hotels: 950 |
| Impruneta and the hills above Florence | Villas, Families, Countryside | Villa life with a pool, a few minutes from the Duomo. | Hotels: 10 |
| San Gimignano and the hills near Siena | Countryside, Couples, History | Medieval towers, vineyards and farmhouse stays between Florence and Siena. | Hotels: 652 |
| Montepulciano and the Val d'Orcia | Couples, Wine, Scenery | A wine town on a ridge above Tuscany's most famous landscape. | Hotels: 76 |
| Montalcino | Wine, Luxury, Quiet | Brunello country: sleep among the vines below a hilltop fortress. | Hotels: 25 |
| Volterra | History, Value, Views | An Etruscan hill town of alabaster workshops and sweeping views. | Hotels: 27 |
| Pisa and San Giuliano Terme | Short transfer, Spa, Sightseeing | The Leaning Tower, the main airport and a grand-ducal spa next door. | Hotels: 279 |
| Montecatini | Spa, Touring, Value | A Belle Époque spa town perfectly placed between Florence, Pisa and Lucca. | Hotels: 67 |
| Forte dei Marmi | Beaches, Luxury, Families | Tuscany’s chic seaside: beach clubs, boutiques and marble mountains. | Hotels: 36 |
| Viareggio and Lido di Camaiore | Families, Beaches, Value | A long sandy beach, an Art Nouveau promenade and easy-going prices. | Hotels: 510 |
Florence



- First visit
- Art
- Food
The Renaissance in a riverside city small enough to walk end to end.
Florence is compact, gorgeous and relentlessly beautiful. Brunelleschi's dome rises over a skyline of terracotta roofs, the Uffizi and the Accademia hold Botticelli and Michelangelo's David, and the Ponte Vecchio, lined with goldsmiths, has crossed the Arno for centuries. In the evening, the lanes of Santa Croce and the Oltrarno fill with wine bars and trattorias.
Stay in the historic centre and you'll walk everywhere. The finest hotels sit in palazzi on smart Via Tornabuoni or directly on the river near the Ponte Vecchio, and there are charming boutique hotels in restored palazzi a stroll from the cathedral. Florence airport is close to the city; most UK flights land at Pisa, about an hour away by train or car.
Hotels to look at in Florence

★★★★★
Hotel Lungarno
From £3,864 a night, taxes incl.2 adults · checked 1 Oct, 19:23

★★★★
Cellai Boutique Hotel
68 rooms · Parking
See prices and rooms →

★★★★★
Il Tornabuoni The Unbound Collection by Hyatt
62 rooms · Parking
From £784 a night, taxes incl.2 adults · checked 1 Oct, 19:23

★★★★
Cerretani Hotel Firenze - MGallery Collection
Parking
From £982 a night, taxes incl.2 adults · checked 1 Oct, 19:23
Impruneta and the hills above Florence



- Villas
- Families
- Countryside
Villa life with a pool, a few minutes from the Duomo.
Want Florence by day and a pool, olive groves and birdsong by night? Head into the hills just south of the city. Impruneta is a small town famous for its terracotta, and the countryside around it is dotted with old villas and estates turned into hotels, some with views back to the Duomo.
The choice is broad: a food-and-wine resort in a 15th-century hamlet once owned by a branch of the Medici, a villa with a panoramic pool looking over Florence, and a farm of vineyards and olive trees with self-catering apartments about 7 km from the centre. You'll want a car.
Hotels to look at in Impruneta

★★★★
Relais Villa Olmo Food and Wine Resort
Pool · 16 rooms · Parking
See prices and rooms →

★★★
Hotel Villa Castiglione
Pool · 13 rooms · Family-friendly
From £118 a night, taxes incl.2 adults · checked 1 Oct, 19:23

★★★★
Villa Cesi
Spa · Pool · 26 rooms
From £145 a night, taxes incl.2 adults · checked 1 Oct, 19:23

★★★★
Fattoria Il Milione
Pool · Parking
From £136 a night, taxes incl.2 adults · checked 1 Oct, 19:23
San Gimignano and the hills near Siena



- Countryside
- Couples
- History
Medieval towers, vineyards and farmhouse stays between Florence and Siena.
San Gimignano's skyline of medieval stone towers is one of the great sights of Tuscany, and the walled town behind them is a UNESCO-listed maze of piazzas and gelato shops. It gets crowded by day; stay nearby and you'll have it to yourself in the evening light.
The best places to sleep are just outside the walls or out in the vines: an elegant hotel with a pool 400 metres from the town gate, a country resort a couple of kilometres out, and farmhouses with their own wine and views over olive groves. Siena, with its shell-shaped Piazza del Campo and its striped cathedral, is within easy reach for a day.
Hotels to look at in San Gimignano

★★★★
Relais Santa Chiara Hotel by Double Hospitality
Parking
See prices and rooms →

★★★★
Cappuccina Country Resort
All-inclusive option · Spa · Pool
See prices and rooms →

★★★
Hotel Casolare le Terre Rosse
Pool · 55 rooms · Family-friendly
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★★★
Torraccia di Chiusi
Pool · 11 rooms · Parking
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Montepulciano and the Val d'Orcia



- Couples
- Wine
- Scenery
A wine town on a ridge above Tuscany's most famous landscape.
Montepulciano is a long, steep hill town of Renaissance palazzi and cellars cut deep into the rock, where Vino Nobile has been made for centuries. From its walls you look out over the Val d'Orcia on one side and the Val di Chiana on the other: the cypress-dotted, gently rolling countryside that ends up on half the postcards in Italy.
Stay in a palazzo in the heart of town, with apartments and B&B rooms steps from the main square, or out in the countryside, where a luxurious historic estate on the outskirts has frescoed rooms and exotic gardens. Nearby Chianciano Terme is a spa town with plenty of good-value hotels.
Hotels to look at in Montepulciano
Montalcino



- Wine
- Luxury
- Quiet
Brunello country: sleep among the vines below a hilltop fortress.
Montalcino is a small walled town with a big reputation. Its fortress looks out over vineyards that make Brunello, one of Italy's most celebrated reds, and the surrounding hills are dotted with estates where tasting rooms and long lunches are the main activity.
Accommodation is spread through the countryside rather than in town: a wine estate's own relais looking towards Mount Amiata and the Orcia river, a vast estate resort with a golf course, spa and two outdoor pools, and small country B&Bs. This is the place to slow right down.
Hotels to look at in Montalcino
Volterra



- History
- Value
- Views
An Etruscan hill town of alabaster workshops and sweeping views.
Volterra sits high on a ridge in the west of Tuscany, a sterner, less polished hill town than San Gimignano and all the better for it. It has Etruscan gates, a Roman theatre, medieval squares and workshops where craftsmen still carve the local alabaster.
Hotels are good value: an upscale little hotel in the heart of town, a garden hotel with a pool a few minutes' walk from the centre and views over the hills, and a four-star with a restaurant serving regional cooking.
Hotels to look at in Volterra
Pisa and San Giuliano Terme



- Short transfer
- Spa
- Sightseeing
The Leaning Tower, the main airport and a grand-ducal spa next door.
Pisa is where most UK visitors land, and it deserves more than a quick selfie with the tower. The Field of Miracles, with its gleaming white cathedral, baptistery and that famously tilting campanile, is one of the great ensembles of Italian architecture, and the university town around it is lively and good value.
For something special, look a few kilometres out of town to San Giuliano Terme, where the Grand Duke of Tuscany's 18th-century summer palace is now a thermal spa hotel. Smaller places around San Giuliano are about a 15-minute drive from the Leaning Tower. Livorno, the port, is down the coast.
Hotels to look at in Pisa
Montecatini



- Spa
- Touring
- Value
A Belle Époque spa town perfectly placed between Florence, Pisa and Lucca.
Montecatini Terme was built for taking the waters, and it still feels like it: broad tree-lined avenues, grand thermal establishments in vast parks, and hotels with Art Nouveau façades. It sits halfway between Florence and Pisa, each roughly a 40-minute drive away, with Lucca and Pistoia closer still, which makes it a smart and good-value touring base.
Choose from grand old hotels beside the thermal park, a resort and golf hotel built around hot springs, and a boutique spa in a 16th-century monastery in a medieval hill village. Several hotels in town have pools and spas of their own.
Hotels to look at in Montecatini
Forte dei Marmi



- Beaches
- Luxury
- Families
Tuscany’s chic seaside: beach clubs, boutiques and marble mountains.
Forte dei Marmi is the Versilia coast at its most polished. A long, sandy beach is lined with neat rows of striped umbrellas belonging to its beach clubs, the little town behind has smart boutiques and a weekly market, and the Apuan Alps rise dramatically inland, their peaks streaked white with the marble quarries of Carrara.
Hotels range from a luxury address steps from its own private beach to four-stars a short walk or bike ride from the sand, one beside a golf course with a spa. Families love it for the calm sea and the bike-friendly streets.
Hotels to look at in Forte dei Marmi

★★★★★
Principe Forte Dei Marmi
Spa · Pool · 28 rooms
See prices and rooms →

★★★★
Acapulco Hotel
Beach 300 m · Spa · Pool
See prices and rooms →

★★★★
Hotel Viscardo
18 rooms · Family-friendly · Parking
See prices and rooms →

★★★★
UNA HOTELS Forte Dei Marmi
Beach 1.5 km · Pool · Family-friendly
See prices and rooms →
Viareggio and Lido di Camaiore



- Families
- Beaches
- Value
A long sandy beach, an Art Nouveau promenade and easy-going prices.
Viareggio is Versilia's biggest resort, famous for its carnival and its seafront promenade lined with Art Nouveau buildings. The beach is long and sandy, the evening passeggiata is a family affair, and Pisa airport is only about 20 km away.
The grand old hotels sit right on the promenade, including the town's very first hotel, from 1871. Next door, Lido di Camaiore carries on the same wide beach in a calmer key, with a seafront hotel with a rooftop bar and a heated pool, and plenty of good-value places a short walk from the sand. Lucca, with its tree-lined walls, makes a fine day out inland.
Hotels to look at in Viareggio

★★★★★
Hotel Plaza e de Russie - Relais & Chateaux
Beach 50 m · All-inclusive option · 44 rooms
See prices and rooms →

★★★★★
Grand Hotel Principe di Piemonte
Spa · Pool · 80 rooms
See prices and rooms →

★★★★
Versilia Lido | UNA Esperienze
Spa · Pool · Family-friendly
See prices and rooms →

★★★★
Hotel Europa
Spa · Pool · 28 rooms
See prices and rooms →
City, countryside or coast?
First trip, or here for art? Florence, perhaps with a few nights in the countryside after. Food, wine and views? The hills around San Gimignano, Montepulciano and Montalcino. Beach time with the family? Forte dei Marmi, Viareggio or Lido di Camaiore. Touring on a budget? Montecatini sits in the middle of everything.
Getting there and around
Most UK flights land at Pisa, with a few into Florence. Trains link Pisa, Florence, Lucca, Viareggio and Montecatini easily, but for the hill towns and wine country you really need a car. Driving is banned in most historic centres, so check where to park before you arrive.
Questions about where to stay in Florence
- What is the best place to stay in Tuscany?
- For a first visit, Florence: the art, the food and the widest choice of hotels. For countryside and wine, the hills around San Gimignano, Montepulciano or Montalcino. For beaches, Forte dei Marmi or Viareggio on the Versilia coast. Many visitors split their stay between Florence and the countryside.
- Is it better to stay in Florence or the Tuscan countryside?
- Stay in Florence if you want to see the museums and walk everywhere without a car. Stay in the countryside for peace, pools, views and wine estates, but plan on hiring a car. The hills just south of Florence, around Impruneta, give you a bit of both.
- Where should families stay in Tuscany?
- The Versilia coast, at Viareggio, Lido di Camaiore or Forte dei Marmi, has long sandy beaches and calm water. Inland, farm stays and country hotels with pools near San Gimignano or Florence work well for families with a car.
- Where is the best base for exploring Tuscany?
- Montecatini Terme sits between Florence, Pisa and Lucca with good rail links and good-value hotels. For the southern hill towns, Montepulciano is well placed for the Val d’Orcia, Montalcino and Siena.
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