South Korea moves fast. Seoul is a city of neon, skyscrapers and twenty-four-hour barbecue joints, where royal palaces sit calmly among the glass towers and the latest pop craze is already last week's news. Yet an hour or two away by bullet train there are temple-dotted mountains, fishing harbours and burial mounds a thousand years old, green as golf courses in the middle of town.
A first trip usually hangs on three or four stops. Seoul is unmissable and deserves most of your time. Busan, on the south coast, adds beaches and seafood. Gyeongju, the ancient capital, is the place for history. And Jeju, the volcanic holiday island, is where Koreans themselves go to unwind. The trains are superb, so combining them is easy.
The short answer

Best for first-timers
Seoul
Palaces, street food, all-night markets and a subway that takes you anywhere: the whole country in one giant city.

Best for beaches
Busan
City beaches with skyscrapers behind them, a fish market the size of a small town and hillside temples by the sea.

Best for couples
Jeju
A volcanic island of black-rock coasts, waterfalls and resort hotels in subtropical gardens.

Best for history
Gyeongju
Grassy royal tombs, a mountainside temple and a lake ringed with cherry trees, all in one small city.

Best for an airport stopover
Incheon
Resort hotels minutes from the terminal, with pools, spas and even a water park to fill a long layover.

Best for a quieter stay
Chuncheon
Lakes, forested hills and big mountain resorts in the cool air of the north-east.
South Korea areas at a glance
| Area | Best for | What it's like | Hotels |
|---|---|---|---|
| Seoul | First-timers, Food, Shopping | A dazzling, sleepless capital where palaces and pop culture share the same streets. | Hotels: 520 |
| Busan | Beaches, Seafood, City break | Korea’s second city: beaches, mountains and the freshest fish in the country. | Hotels: 410 |
| Jeju | Couples, Nature, Resorts | The holiday island: a sleeping volcano, lava coasts and resort hotels by the sea. | Hotels: 624 |
| Gyeongju | History, Temples, Cycling | The ancient capital, often called a museum without walls. | Hotels: 210 |
| Incheon | Airport stopover, Families, Resorts | More than an airport: resort hotels, a seaside park city and a short ride to Seoul. | Hotels: 238 |
| Daegu | Food, Markets, Off the beaten track | A big, unpretentious inland city with great markets and few foreign tourists. | Hotels: 137 |
| Gwangju | Food, Art, Modern history | The south-west’s capital of art, food and democratic spirit. | Hotels: 112 |
| Chuncheon and the Gangwon hills | Quiet, Skiing, Families | Lake country north-east of Seoul, with mountain resorts for every season. | Hotels: 140 |
Seoul



- First-timers
- Food
- Shopping
A dazzling, sleepless capital where palaces and pop culture share the same streets.
Seoul is enormous, but it breaks down neatly. North of the Han River is the old city: the royal palaces, the wooden houses of Bukchon, the shopping streets of Myeongdong and the markets of Dongdaemun, which stay open far into the night. South of the river is Gangnam, the district of broad avenues, towers, plastic-surgery clinics and very expensive handbags.
First-timers should stay north of the river, near City Hall, Myeongdong or Dongdaemun, where the sights are close and the street food is everywhere. Gangnam suits shoppers and anyone who wants big, sleek hotels with every facility. The financial island of Yeouido, in the river, has some of the city's newest five-stars and skyline views. Wherever you sleep, the subway makes the rest easy.
Hotels to look at in Seoul
Busan



- Beaches
- Seafood
- City break
Korea’s second city: beaches, mountains and the freshest fish in the country.
Busan is Seoul's easy-going seaside cousin. The city is squeezed between green mountains and the sea, so it comes in a series of bays and neighbourhoods linked by bridges and tunnels. It has the country's biggest fish market, a hillside village painted every colour of the rainbow and a cliff-top temple with waves breaking below.
Most visitors stay in Haeundae, the eastern beach district, where a broad strand of sand is backed by glittering towers, and the top hotels have ocean views and pools high above the water. Gwangalli, the next bay along, has a great night-time view of its illuminated bridge. Songdo, in the older west of the city, is quieter and closer to the markets. The bullet train from Seoul takes about two and a half hours.
Hotels to look at in Busan
Jeju



- Couples
- Nature
- Resorts
The holiday island: a sleeping volcano, lava coasts and resort hotels by the sea.
Jeju is Korea's favourite escape, an oval volcanic island off the south coast with a mild climate and a personality of its own. Hallasan, the country's highest mountain, rises in the middle. Around it are lava tubes, waterfalls that drop into the sea, tangerine groves and a coast of black rock where women divers still gather shellfish by hand.
Where you stay depends on your plans. Jeju City, in the north, is beside the airport and has the biggest, flashiest hotels. The south coast, around Seogwipo and the Jungmun resort area, is warmer and prettier, with five-star hotels in landscaped gardens above the ocean, about 40 minutes from the airport. The west coast around Aewol is known for sea-view cafés and sunsets. Hire a car if you can.
Hotels to look at in Jeju
Gyeongju



- History
- Temples
- Cycling
The ancient capital, often called a museum without walls.
For nearly a thousand years Gyeongju was the capital of the Silla kingdom, and the evidence is everywhere. Enormous grassy burial mounds swell up in the middle of town like a row of green hills. A seventh-century observatory stands in a field. On the mountain to the south-east, Bulguksa Temple is one of the most beautiful Buddhist sites in the country.
There are two places to stay. The old centre has the tombs and the best restaurants within walking distance. Bomun Lake, a few miles east, is the resort district, where the large hotels are, with gardens, pools and a lakeside path lined with cherry trees. A hotel beside Bulguksa suits early risers who want the temple to themselves. Busan is about an hour away.
Hotels to look at in Gyeongju
Incheon



- Airport stopover
- Families
- Resorts
More than an airport: resort hotels, a seaside park city and a short ride to Seoul.
Almost every international visitor arrives at Incheon, and for a first or last night it can make sense to stay put. The hotels beside the airport are not the usual grey boxes: there is a large five-star next to the terminals, a design hotel with an infinity pool looking over the Yellow Sea, and a vast entertainment resort with an arena and an indoor water park.
Across the bridge, Songdo is a new city built on reclaimed land around a central park with a seawater canal, where you can paddle a boat between the towers. It is calm, modern and good with children. Central Seoul is about an hour away by airport train.
Hotels to look at in Incheon
Daegu



- Food
- Markets
- Off the beaten track
A big, unpretentious inland city with great markets and few foreign tourists.
Daegu is one of Korea's biggest cities and sees a fraction of the visitors that Seoul and Busan do. It sits in a basin ringed by mountains, famously hot in summer, with one of the country's great traditional markets, a lively downtown of cafés and fashion shops, and temples in the hills to the north. It lies on the bullet-train line between Seoul and Busan, so it is an easy stop, and Gyeongju is close by. Hotels are large, modern and good value, several with pools, saunas and spas.
Hotels to look at in Daegu
Gwangju



- Food
- Art
- Modern history
The south-west’s capital of art, food and democratic spirit.
Gwangju holds a special place in Korean hearts as the city whose 1980 uprising helped bring democracy to the country, and it honours that history with moving memorials. It is also an arts city, with a major contemporary art biennale and a huge cultural centre downtown, and the surrounding region is widely held to have the best food in Korea: every meal arrives with a table full of side dishes. Stay downtown near the cultural centre, or in the newer western district close to the fast-train station and the convention centre.
Hotels to look at in Gwangju
Chuncheon and the Gangwon hills



- Quiet
- Skiing
- Families
Lake country north-east of Seoul, with mountain resorts for every season.
North-east of Seoul the land crumples into forested hills and long, still lakes, and the pace slows right down. Chuncheon, the regional capital, is a relaxed lakeside city that Koreans associate with spicy stir-fried chicken and weekend escapes; a cable car now glides out across the water to the hills beyond.
The big draw for families is the mountain resorts in the surrounding countryside. These are huge, self-contained complexes with hundreds of rooms, where you ski in winter and swim, hike or play golf the rest of the year. They are aimed squarely at Korean families, which is part of the fun. Small lakeside guesthouses with terraces and barbecue grills offer a simpler alternative.
Hotels to look at in Chuncheon
Where to go on a first trip
With a week, spend four nights in Seoul, then take the train south for a night in Gyeongju and two in Busan. With ten days or more, add Jeju by a short flight. If you have been before, or you like your cities without crowds of other tourists, try Daegu and Gwangju, or head for the lakes and mountains around Chuncheon.
Getting around
International flights arrive at Incheon, about an hour from central Seoul by airport train. The high-speed KTX links Seoul with Daegu, Gyeongju, Busan and Gwangju in two to three hours, and domestic flights to Jeju leave constantly. Subways in the big cities are cheap, clean and signed in English. A hire car is only really useful on Jeju and in the countryside.
Sorted where to stay? Now plan the days. Read our guide: The best things to do in South Korea →
Questions about where to stay in South Korea
- What is the best place to stay in South Korea for first-timers?
- Seoul. Stay north of the Han River, around City Hall, Myeongdong or Dongdaemun, to be close to the palaces, markets and street food. Add Busan and Gyeongju by high-speed train if you have a week or more.
- Is Seoul or Busan better?
- Seoul is bigger and has far more to see, from palaces to nightlife, so it comes first on any itinerary. Busan is more relaxed, with beaches, seafood and sea views, and makes an ideal second stop. The fast train between them takes about two and a half hours.
- Where should I stay on Jeju?
- Stay in Jeju City for convenience, nightlife and the airport. Stay on the south coast, around Seogwipo and Jungmun, for scenery, waterfalls and resort hotels with ocean views. The Aewol area on the west coast is good for a quieter stay by the sea.
- Where are the best beaches in South Korea?
- Busan has the best-known city beaches, Haeundae and Gwangalli, with hotels right behind the sand. Jeju has the most attractive coastline, with pale sand and clear water set against black volcanic rock.
- Should I stay near Incheon Airport or in Seoul?
- Stay in Seoul for sightseeing; it is about an hour from the airport. Stay at Incheon for a late arrival, an early departure or a long layover: the airport hotels have pools and spas, and one resort has an indoor water park.
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